Introduction

Amazon offers two main selling models: FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant).
This guide by Diffcozen explains both clearly for beginners.

What is Amazon FBA?

• Amazon stores your products
• Handles shipping and returns
• Higher fees but easier logistics

What is Amazon FBM?

• You store and ship products yourself
• Lower fees
• More control over inventory

Which Model Should You Choose?

Beginners → FBA (simpler logistics)
Experienced sellers → FBM (more control)

Conclusion

Choosing the right model depends on your resources and goals.
Start smart and scale gradually.